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Taking Back Online Relevancy
November 21, 2013
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The new model of relevancy is here and you must understand this: your website is alive, dynamic and in need of continuous care.

As an agency that has worked in the design/marketing industry for the better part of five years, we’ve seen the need for help and relevant direction online. Our passion is to develop organizations through more effective communications and marketing strategies; one of the ways we do this is through website design. Here are a few basics that should be incorporated in every website.

Strategy: Everything you do is for a reason; strategy is simply the reason how and why you do it. Remember, your online platform is simple a tool that can help accomplish your business’s goals, whatever they may be. It’s crucial that if you are considering a website design or redesign that you build with strategy and relevance.

Design: Good design cannot be limited to simply “looking good.” It’s about researching, understanding, incorporating, and implementing all of the aspects and purposes of your business. The moment design is limited or believed to be fully complete is the moment it will cease to be valuable. Effective design requires an examination and understanding of the complexity beyond artistic design; ongoing care and support is also needed.

Content: Whether you are trying to engage or inform your visitors, it’s important that you have solid content. This means that your content is timely, relevant and stimulating. Remember, in most cases, your website will be your first encounter with a client. Solid content can, ultimately, change the decision matrix of your visitors. Also, content should be as visually stimulating as it is mentally. This can be accomplished with photos, videos, testimonies, etc.

Call to Action: As a business owner you want more clients, right? Well, don’t forget to ask for them. We often come across websites presenting information extremely well but forgetting to include a call to action. This call to action can be simple or extravagant; it may be asking for an email address or giving someone an opportunity to order online. The ultimate goal of your website is to grow your business, remember to give your visitors an opportunity to help you do that.

To learn more about One Town Creative or to discuss how we’re taking back relevancy online, please email Stephen Tisch at Steve@onetowncreative.com. We’d love to hear more about your business and help in any way we can.

The OTC Team